Packaging that is difficult to open is a nuisance. Who developed this packaging? This question pops into your head when shrink-wrapped meat won’t come out of the plastic or when pasta trickles out of the opened pack onto the kitchen floor.

These were the key questions asked by SRF presenter Krispin Zimmermann in his first telephone conversation with SVI Managing Director Andreas Zopfi. On the initiative of the SVI, the live broadcast was held at SVI member Bigler AG Fleischverpackungen in Büren a. A. A great opportunity to present and inform consumers about packaging,
Link to the program